My dear friends, many a time people under estimate the power of the title of a web page. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. Search engine traffic is something for which every website owner is looking for, so you should also know about how you can improve the title tag of a web page, so that it can return you the much needed results.
Well let me guide you, here are a few tips which can help you to properly optimize your page title:
1. Be Specific: As we know that every page of a website is having a unique purpose, so it should have unique title too, which should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. You should choose the title in a way that it should reflect the purpose of the particular page. Consider the factor that the title which you are giving to a page is searched by the people or not? Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific.
2. Good looking title is something which can attract visitors: Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines.
3. Common Mistakes: Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too. Mostly long tail keywords are the key behind the success of the titles.
You should give a thought about the title and you are sure to get many more visitors from the search engines, which will increase the value of your website.
Regards,
Senthilkc
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