What would be a good SEO strategy?
Before you write one line of code:
* Do keyword research to determine what keywords you want to target.
While constructing your website you should do the following:
* Use markup to indicate the content of your site
o Optimize your title tags on each page to contain 1 - 3 keywords
o Create unique Meta Tags for each page
o Use header tags appropriately
o Use Search Engine Friendly URLs
o Use keywords in your domain (http://www.keyword1.com/)
o Use keywords in your URL (http://www.example.com/keyword2/keyword3.html)
o Use dashes or underscores to separate words in your URLs (keyword2-
* Optimize your content
o Use keywords liberally yet appropriately throughout each page
o Have unique content
o Have quality content
* Use search engine friendly design
o Create a human sitemap
o Do not use inaccessible site navigation (JavaScript or Flash menus)
o Minimize outbound links
o Kept your pages under 100K in size
* Design the navigational structure of the site to channel PR to main pages (especially the homepage)
* Create a page that encourages webmasters to link to your site
o Provide them the relevant HTML to create their link to you (make sure the anchor text contains keywords)
o Provide them with any images you may want them to use (although text links are better)
* Make sure your website is complete before launching it
Immediately after launching your site you should do the following:
* Create Webmaster Accounts
o Google Webmaster Tools
o Yahoo! Site Explorer
* Submit your site to all major search engines
o Google (Use a Google SiteMap)
o Yahoo (Use the page list option)
o MSN
* Submit your site to all free directories
o DMOZ (also powers Google Directory)
o JoeAnt
* Submit your site to relevant directories
o Find more at ISEDB
* Begin a link building campaign (attempting to get keywords in the link anchor text)
o Put a link to your website in your forum signatures (hint hint)
o Reply to relevant blog posts (Don't spam please)
If you will pay to promote your website:
* Submit your site to pay directories
o Yahoo
o GoGuides
Finally, as part of an ongoing strategy:
* Continually update your website with quality, unique content
* Continually seek free links preferably from sites in your genre
Do NOT do the following: for seo
* Make an all Flash website (without an HTML alternative)
* Use JavaScript or Flash for navigation
* Spam other websites for incoming links
* Launch your site before it is done
* Use duplicate content
o Do not point several domains to one site without using a 301 redirect
o Do not make a site of duplicated content from other websites
* Use markup inappropriately
o Doorway/Landing pages
o Cloaking
o Hidden text
Additional Tips: for seo
* Usable and accessible sites tend to be search engine friendly by their very nature
* Be patient! High rankings don't happen overnight
* Don't obsess with any one search engine. They are all worth your attention.
Regards,
Senthilkc
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