It is sometimes necessary to hide, or cloak, your affiliate links to stop people stealing your commission or bypassing the affiliate link and going straight to the main site.
Some people will also replace your affiliate link with their own so that they receive the commission, this is know as link hijacking.
The other advantages to hiding affiliate links are that if people see your link in a post or email, they just won’t click it just because of the affiliate connection, hiding links WILL increase your CTR (Click Through Ratio), also, as I mentioned in an earlier post ( see How To Get Top Search Engine Rankings With Article Marketing ) many/most article directories won’t accept articles that contain affiliate links.
Please note: Some article directories such as ezinearticles.com will not even allow redirects or cloaked links, in this instance you will need to send people to your own website page, free blog or lens, that has your offer on that includes your affiliate links. This is another good reason to have your own domain (see Cheap affiliate web hosting companies ).
The quickest way to hide your links is to use a company like tinyurl.com which is free to use and turns links like http://www.YourUglyAffiliateLink.com/?12345 into something like this http://tinyurl.com/35q7rl, however this is only really a quick fix and is better to be used for mailing your opt-in lists, the people who trust you, people who don’t know you can’t tell where that link is going to take them, it could be a porn site for all they know, you will get better click through rates using another method.
IMPORTANT: Some link cloaking techniques may prevent some sites from dropping tracking cookies into your visitors computer which means you may not get credit for that referral. Check all links to make sure they work correctly!
Link redirection using a php script
If you have your own website you can hide your links by setting up a page redirect.
All you have to do is to just insert this one line of code into a php file:-
You can name your php file to anything you want, for example, great-bargains.php, so your actual link would be YourWebsite/great-bargains.php which will redirect to the site you are promoting.
Hide your affiliate links using a zero-frame code
This technique has a little more code than above, but it actually frames the site you are promoting.
Again, you will need your own website to use this technique but it’s just as easy to do.
The following code frames the site you are promoting making it look to the visitor as if they are still on your site, in other words, no matter which page they go to on the framed site they will only see your domain in the browser window.
Regards,
Alleshopz.com
Wednesday, December 15, 2010
Thursday, December 9, 2010
Govt. fight against 'rogue' websites
NEW YORK (CNNMoney.com) -- The corporate websites of Visa and MasterCard were inaccessible at times Wednesday due to an apparent cyberattack by purported Wikileaks backers.
Messages posted on Twitter indicated the attacks maybe be in response to recent moves by Visa and Mastercard against WikiLeaks, the website that recently released thousands of secret U.S. State Department documents
"The issue appears to be the result of a concentrated effort to flood our corporate website with traffic and slow access," said MasterCard spokesman James Issokson, in a prepared statement.
Issokson said the hack attack did not affect the use of credit cards or financial security. The networks used to run credit card transactions operate independently from corporate websites.
By Wednesday evening, MasterCard said it had "made significant progress in restoring full-service to its corporate website."
Visa's site -- which appeared to attract attacks later in the day -- remained inaccessible.
"Visa's processing network, which handles cardholder transactions, is functioning normally and cardholders can continue to use their cards as they routinely would. Account data is not at risk," Visa spokesman Ted Carr said in a statement.
Carr added that Visa.com is experiencing "higher than normal" traffic and that the company is taking steps to restore the site to full operations within the next few hours.
The action against Visa comes after Visa Europe, a division of Visa, stopped accepting payments for WikiLeaks.
"Visa Europe has taken action to temporarily suspend Visa payment acceptance on WikiLeaks' website pending investigation into whether it contravenes Visa operating rules, including compliance with local laws in the markets where we operate," said Visa, in a prepared statement.
Supporters of WikiLeaks claimed to have launched the cyberattack in retaliation for MasterCard's (MA, Fortune 500) refusal to accept credit cards on the WikiLeaks site.
Issokson wouldn't comment on allegations of who was behind the attack. But on Tuesday, MasterCard said it was "working to suspend the acceptance of MasterCard cards on WikiLeaks."
0:00 /:59MasterCard's $1 billion stock buyback
On Twitter, a post from a handle called @Anon_Operation took responsibility for the attacks, tweeting about its so-called Operation Payback: "We are glad to tell you that [Mastercard.com] is down and it's confirmed. Operation: Payback (is a bitch!)"
Just before the apparent attack on Visa, the same alias posted: "TARGET: WWW.VISA.COM :: FIRE FIRE FIRE!!! WEAPONS."
There was no immediate confirmation that whoever was behind the handle was responsible for the attack.
The website for PayPal was also the subject of an "attempted DDoS [denial-of-service] attack" in recent days, though the site remained operational, according to PayPal spokeswoman Charlotte Hill.
"These attacks have at times slowed the website itself down, but have not significantly impacted payments," she said.
Hill confirmed that this happened after PayPal denied service to WikiLeaks.
PostFinance, a Swiss bank, also had problems with its website on Tuesday, when it announced that the site was "overloaded owing to a multitude of online enquiries."
This happened the day after PostFinance announced that it closed the account of WikiLeaks founder Julian Assange for having "provided false information regarding his place of residence when opening the account."
The PostFinance website was back up Wednesday.
Credit.com reported, on its blog, that credit card companies and financial firms were making it difficult for supporters to funnel cash to WikiLeaks.
"With such major players cutting off its access to funds, the financial pressure on WikiLeaks appears to be mounting," wrote Credit.com on its blog. "The site can accept donations through DataCell, a Swiss credit card company, and through bank transfers to accounts in Germany and Iceland, though the decision by Visa and MasterCard to block transfers may make it difficult for those channels to remain open."
DataCell reported Wednesday that MasterCard and Visa payments were being rejected in its "donation system" through the WikiLeaks website. DataCell said it was taking "immediate legal actions to make donations possible again."
"The suspension of payments towards WikiLeaks is a violation of the agreements with their customers," said DataCell, in its news release. "This does clearly create massive financial losses to WikiLeaks which seems to be the only purpose of this suspension."
Regards,
Thanks cnn
senthilkc
Messages posted on Twitter indicated the attacks maybe be in response to recent moves by Visa and Mastercard against WikiLeaks, the website that recently released thousands of secret U.S. State Department documents
"The issue appears to be the result of a concentrated effort to flood our corporate website with traffic and slow access," said MasterCard spokesman James Issokson, in a prepared statement.
Issokson said the hack attack did not affect the use of credit cards or financial security. The networks used to run credit card transactions operate independently from corporate websites.
By Wednesday evening, MasterCard said it had "made significant progress in restoring full-service to its corporate website."
Visa's site -- which appeared to attract attacks later in the day -- remained inaccessible.
"Visa's processing network, which handles cardholder transactions, is functioning normally and cardholders can continue to use their cards as they routinely would. Account data is not at risk," Visa spokesman Ted Carr said in a statement.
Carr added that Visa.com is experiencing "higher than normal" traffic and that the company is taking steps to restore the site to full operations within the next few hours.
The action against Visa comes after Visa Europe, a division of Visa, stopped accepting payments for WikiLeaks.
"Visa Europe has taken action to temporarily suspend Visa payment acceptance on WikiLeaks' website pending investigation into whether it contravenes Visa operating rules, including compliance with local laws in the markets where we operate," said Visa, in a prepared statement.
Supporters of WikiLeaks claimed to have launched the cyberattack in retaliation for MasterCard's (MA, Fortune 500) refusal to accept credit cards on the WikiLeaks site.
Issokson wouldn't comment on allegations of who was behind the attack. But on Tuesday, MasterCard said it was "working to suspend the acceptance of MasterCard cards on WikiLeaks."
0:00 /:59MasterCard's $1 billion stock buyback
On Twitter, a post from a handle called @Anon_Operation took responsibility for the attacks, tweeting about its so-called Operation Payback: "We are glad to tell you that [Mastercard.com] is down and it's confirmed. Operation: Payback (is a bitch!)"
Just before the apparent attack on Visa, the same alias posted: "TARGET: WWW.VISA.COM :: FIRE FIRE FIRE!!! WEAPONS."
There was no immediate confirmation that whoever was behind the handle was responsible for the attack.
The website for PayPal was also the subject of an "attempted DDoS [denial-of-service] attack" in recent days, though the site remained operational, according to PayPal spokeswoman Charlotte Hill.
"These attacks have at times slowed the website itself down, but have not significantly impacted payments," she said.
Hill confirmed that this happened after PayPal denied service to WikiLeaks.
PostFinance, a Swiss bank, also had problems with its website on Tuesday, when it announced that the site was "overloaded owing to a multitude of online enquiries."
This happened the day after PostFinance announced that it closed the account of WikiLeaks founder Julian Assange for having "provided false information regarding his place of residence when opening the account."
The PostFinance website was back up Wednesday.
Credit.com reported, on its blog, that credit card companies and financial firms were making it difficult for supporters to funnel cash to WikiLeaks.
"With such major players cutting off its access to funds, the financial pressure on WikiLeaks appears to be mounting," wrote Credit.com on its blog. "The site can accept donations through DataCell, a Swiss credit card company, and through bank transfers to accounts in Germany and Iceland, though the decision by Visa and MasterCard to block transfers may make it difficult for those channels to remain open."
DataCell reported Wednesday that MasterCard and Visa payments were being rejected in its "donation system" through the WikiLeaks website. DataCell said it was taking "immediate legal actions to make donations possible again."
"The suspension of payments towards WikiLeaks is a violation of the agreements with their customers," said DataCell, in its news release. "This does clearly create massive financial losses to WikiLeaks which seems to be the only purpose of this suspension."
Regards,
Thanks cnn
senthilkc
Monday, November 29, 2010
WikiLeaks leaks will hurt U.S. relations
(CNN) -- Former President George W. Bush joined a chorus of U.S. officials calling leaks of sensitive government information "very damaging," telling a forum at Facebook headquarters that WikiLeaks' recent release of 250,000 documents may significantly hurt Washington's image abroad.
"It's going to be very hard to keep the trust of foreign leaders," the nation's 43rd president said of the documents on issues ranging from Iran to Honduras to Turkey. "If you have a conversation with a foreign leader and it ends up in a newspaper, you don't like it. I didn't like it."
A relaxed Bush was joined by Facebook CEO Mark Zuckerberg on stage in Palo Alto, California, with hundreds watching from the audience and up to 6,500 following the interview live online.
The hourlong discussion centered on Bush's memoir, "Decision Points." Released just over two weeks ago, the book ranks atop the New York Times' hardcover nonfiction best-seller list, topping works by the likes of rapper Jay-Z, rocker Keith Richards and the late Mark Twain.
The president made it clear that pitching that memoir was his main reason for visiting the social network's office, saying, "you have got a lot of people paying attention, and I'm trying to sell books."
Still, beyond hawking his 481-page memoir and pushing several initiatives from the George W. Bush Institute, Bush said he had no desire to intervene in day-to-day politics or be the center of the world's attention once again.
"I have no desire to generate publicity," said Bush, 64. "I've had enough of fame, and I want to go back to a life that is productive ... without generating the [limelight]."
Beyond passing references to current events, like calling South Korea a "force for peace," Bush focused on key moments from his time in the Oval Office from January 2001 to 2009. He offered anecdotes, talked about sports and even kidded with Zuckerberg, no stranger to the spotlight after this year's hit movie "The Social Network," which presented one version of Facebook's rise.
The president admitted personally using "the Facebook" since leaving office, pointing to his 600,000 online friends. And he playfully, though publicly, asked Zuckerberg to join him in a "joint venture" promoting public education -- in light of his initiatives at the Bush Institute and Zuckerberg's donation this fall of $100 million toward improving public schools in Newark, New Jersey.
As he has in other interviews, Bush stated his confidence that the decision to invade Iraq was just, predicting that Iraq will become a crucial hub of democracy in the Middle East. He said that promoting "freedom" -- be it personal, political, educational or economic -- will be central to his post-presidency life.
"We're involved in an ideological struggle that will eventually be won, as freedom prevails," Bush said.
While his standing has improved, a poll released this month shows that four in 10 Americans say Bush was a poor president, and another third rate him as average. Another 28 percent rated him as a good or as one of the greatest presidents ever, up from 20 percent when he left the Oval Office in January 2009.
The CNN/Opinion Research Corp. poll was conducted November 11-14, with 1,014 adult Americans questioned by telephone. The survey's overall sampling error is plus or minus 3 percentage points.
Bush said he won't criticize President Barack Obama, saying, "it's not good for the country ... [and] I don't want to." And Bush said he's learned, from his time as a business and political executive, how to handle criticism -- including when to ignore it and when to learn from others -- and come to grips with what others think of him.
"Anybody can distinguish between someone who is trying to be helpful and someone who is trying to hurt you," Bush said. "You don't have to be a rocket scientist or a college graduate, for that matter." Here he pointed to Zuckerberg, who dropped out of Harvard to found Facebook.
Regards,
Thanks cnn
Senthilkc
"It's going to be very hard to keep the trust of foreign leaders," the nation's 43rd president said of the documents on issues ranging from Iran to Honduras to Turkey. "If you have a conversation with a foreign leader and it ends up in a newspaper, you don't like it. I didn't like it."
A relaxed Bush was joined by Facebook CEO Mark Zuckerberg on stage in Palo Alto, California, with hundreds watching from the audience and up to 6,500 following the interview live online.
The hourlong discussion centered on Bush's memoir, "Decision Points." Released just over two weeks ago, the book ranks atop the New York Times' hardcover nonfiction best-seller list, topping works by the likes of rapper Jay-Z, rocker Keith Richards and the late Mark Twain.
The president made it clear that pitching that memoir was his main reason for visiting the social network's office, saying, "you have got a lot of people paying attention, and I'm trying to sell books."
Still, beyond hawking his 481-page memoir and pushing several initiatives from the George W. Bush Institute, Bush said he had no desire to intervene in day-to-day politics or be the center of the world's attention once again.
"I have no desire to generate publicity," said Bush, 64. "I've had enough of fame, and I want to go back to a life that is productive ... without generating the [limelight]."
Beyond passing references to current events, like calling South Korea a "force for peace," Bush focused on key moments from his time in the Oval Office from January 2001 to 2009. He offered anecdotes, talked about sports and even kidded with Zuckerberg, no stranger to the spotlight after this year's hit movie "The Social Network," which presented one version of Facebook's rise.
The president admitted personally using "the Facebook" since leaving office, pointing to his 600,000 online friends. And he playfully, though publicly, asked Zuckerberg to join him in a "joint venture" promoting public education -- in light of his initiatives at the Bush Institute and Zuckerberg's donation this fall of $100 million toward improving public schools in Newark, New Jersey.
As he has in other interviews, Bush stated his confidence that the decision to invade Iraq was just, predicting that Iraq will become a crucial hub of democracy in the Middle East. He said that promoting "freedom" -- be it personal, political, educational or economic -- will be central to his post-presidency life.
"We're involved in an ideological struggle that will eventually be won, as freedom prevails," Bush said.
While his standing has improved, a poll released this month shows that four in 10 Americans say Bush was a poor president, and another third rate him as average. Another 28 percent rated him as a good or as one of the greatest presidents ever, up from 20 percent when he left the Oval Office in January 2009.
The CNN/Opinion Research Corp. poll was conducted November 11-14, with 1,014 adult Americans questioned by telephone. The survey's overall sampling error is plus or minus 3 percentage points.
Bush said he won't criticize President Barack Obama, saying, "it's not good for the country ... [and] I don't want to." And Bush said he's learned, from his time as a business and political executive, how to handle criticism -- including when to ignore it and when to learn from others -- and come to grips with what others think of him.
"Anybody can distinguish between someone who is trying to be helpful and someone who is trying to hurt you," Bush said. "You don't have to be a rocket scientist or a college graduate, for that matter." Here he pointed to Zuckerberg, who dropped out of Harvard to found Facebook.
Regards,
Thanks cnn
Senthilkc
Tuesday, November 23, 2010
PPC Trends 2010
Later in 2010, Google and Microsoft Bing will be competing head-to-head in pay-per-click (PPC) advertising platforms (i.e. Adwords and Adcenter), after Yahoo decided to exit search and became Bing’s largest search traffic partner.
PPC Strategies for the Big 3 Search Engines
Your search engine marketing strategies will include the big three search engines (i.e. Google Adwords, Yahoo Search Marketing and Microsoft Bing Adcenter).
To do well with the big 3 search engines:
* Understand Google Adwords Quality Score, standardize your Google Adwords PPC Optimization, and manage with Adwords Editor.
* Manage/optimize your Bing PPC with Microsoft Adcenter Desktop.
* Before seeing your Yahoo traffic all migrate to Bing, overcome your Yahoo Search Marketing problems and avoid Yahoo PPC automatic account optimization.
Keyword Research and Keyword Management
Create keyword lists for search targeted campaigns and content targeted campaigns:
* Use SEM keyword research tools to build your search campaign keyword lists, and estimate your keyword cost with Google Adwords Bid Simulator.
* Ensure the keyword list consists of all your trademark keywords and make use of Adwords PPC site links.
* Start with broad match keywords, review the search query report, and make good use of negative keywords to save cost.
* Create Adwords content targeting ad groups / keywords with Google Wonder Wheel Tool, and discover Google content network websites in your industry/category with Google Ad Planner.
Track Conversions
To monetize through search engine marketing, the ability for big brands to track return-on-investment (ROI) will become far more important than before. Google offers free PPC conversion tracking tools for search engine marketers who will not be spending budgets on “paid” conversion tracking software.
* Setup Adwords Conversion Tracking to track your website’s goals (i.e. leads and/or sales), and review Adwords reports regularly.
* Run Adwords Geographic report to review your campaigns’ performance in different cities/regions/countries.
* Use Google Analytics to track your PPC conversions from Yahoo Search Marketing, Bing Adcenter, Baidu PPC Phoenix Nest, and the 2nd tier PPC search engines.
Optimize Keyword Bidding
Keyword / ad group bidding is/are another areas that can no longer be done manually in an efficient way. Google offers Adwords Conversion Optimizer, a free keyword bidding tool. Follow Adwords Conversion Optimizer tips before using this bidding tool.
Use one of the auto-bid / portfolio bid management software from Efficient Frontier, Marin Software, Search Force or Kenshoo, if you prefer “paid” software and services. Paid bidding software allows you to manage/optimize all your different search engine accounts (Adwords, Yahoo Search Marketing and Adcenter) in one system.
Optimize Landing Pages
Use dynamic keyword insertion to improve your ads’ click-through-rate (CTR), and optimize PPC landing pages to:
* Improve your site users’ experience
* Increase your websites’ conversion rates
Regards,
Senthilkc
PPC Strategies for the Big 3 Search Engines
Your search engine marketing strategies will include the big three search engines (i.e. Google Adwords, Yahoo Search Marketing and Microsoft Bing Adcenter).
To do well with the big 3 search engines:
* Understand Google Adwords Quality Score, standardize your Google Adwords PPC Optimization, and manage with Adwords Editor.
* Manage/optimize your Bing PPC with Microsoft Adcenter Desktop.
* Before seeing your Yahoo traffic all migrate to Bing, overcome your Yahoo Search Marketing problems and avoid Yahoo PPC automatic account optimization.
Keyword Research and Keyword Management
Create keyword lists for search targeted campaigns and content targeted campaigns:
* Use SEM keyword research tools to build your search campaign keyword lists, and estimate your keyword cost with Google Adwords Bid Simulator.
* Ensure the keyword list consists of all your trademark keywords and make use of Adwords PPC site links.
* Start with broad match keywords, review the search query report, and make good use of negative keywords to save cost.
* Create Adwords content targeting ad groups / keywords with Google Wonder Wheel Tool, and discover Google content network websites in your industry/category with Google Ad Planner.
Track Conversions
To monetize through search engine marketing, the ability for big brands to track return-on-investment (ROI) will become far more important than before. Google offers free PPC conversion tracking tools for search engine marketers who will not be spending budgets on “paid” conversion tracking software.
* Setup Adwords Conversion Tracking to track your website’s goals (i.e. leads and/or sales), and review Adwords reports regularly.
* Run Adwords Geographic report to review your campaigns’ performance in different cities/regions/countries.
* Use Google Analytics to track your PPC conversions from Yahoo Search Marketing, Bing Adcenter, Baidu PPC Phoenix Nest, and the 2nd tier PPC search engines.
Optimize Keyword Bidding
Keyword / ad group bidding is/are another areas that can no longer be done manually in an efficient way. Google offers Adwords Conversion Optimizer, a free keyword bidding tool. Follow Adwords Conversion Optimizer tips before using this bidding tool.
Use one of the auto-bid / portfolio bid management software from Efficient Frontier, Marin Software, Search Force or Kenshoo, if you prefer “paid” software and services. Paid bidding software allows you to manage/optimize all your different search engine accounts (Adwords, Yahoo Search Marketing and Adcenter) in one system.
Optimize Landing Pages
Use dynamic keyword insertion to improve your ads’ click-through-rate (CTR), and optimize PPC landing pages to:
* Improve your site users’ experience
* Increase your websites’ conversion rates
Regards,
Senthilkc
Current SEO Trends
Latest SEO Trends
Search Engines are regularly updating their algorythms that are used to rank content from the web. It is important to keep abreast of these changes and ensure that your website meets the criteria.
BuySearchEngineReports recommends that you monitor Google, MSN, and Yahoo's regular news postings to web masters.
Here is some useful advice based on latest Search Engine reports:
* Google's Web Authoring Statistics
This report noted that many websites do not follow best practice coding standards. While a normal web browser is forgiving of technical errors, a search engine browser (automated system) is not, and you website may be altogether invisible to major search engines. See http://code.google.com/webstats/index.html for further details. You can validate your website for free at http://validator.w3.org/
* Googles Jagger Update
Google has targeted sites with invisible links (same colour text on same colour background or hyperlinked fullstopes, excessively small text, and use of the word s. e. x. where it is not relevant.
* Artificial Linking Schemes
Paying companies to provide links to your site where there is no relevance is not recommended. Avoide SEO's that promise hundreds of links to your site. One QUALITY link is worth a thousand ARTIFICIAL links. In fact, participating in these schemes can even cause your website to be removed by a search engine. WHY? If a user searches for 'hotels in Hong Kong' and discovers your website that sells watches, it reflects badly on the searc engine - a search engine's business is all about returning RELEVANT CONTENT.
Regards,
Senthilkc
Search Engines are regularly updating their algorythms that are used to rank content from the web. It is important to keep abreast of these changes and ensure that your website meets the criteria.
BuySearchEngineReports recommends that you monitor Google, MSN, and Yahoo's regular news postings to web masters.
Here is some useful advice based on latest Search Engine reports:
* Google's Web Authoring Statistics
This report noted that many websites do not follow best practice coding standards. While a normal web browser is forgiving of technical errors, a search engine browser (automated system) is not, and you website may be altogether invisible to major search engines. See http://code.google.com/webstats/index.html for further details. You can validate your website for free at http://validator.w3.org/
* Googles Jagger Update
Google has targeted sites with invisible links (same colour text on same colour background or hyperlinked fullstopes, excessively small text, and use of the word s. e. x. where it is not relevant.
* Artificial Linking Schemes
Paying companies to provide links to your site where there is no relevance is not recommended. Avoide SEO's that promise hundreds of links to your site. One QUALITY link is worth a thousand ARTIFICIAL links. In fact, participating in these schemes can even cause your website to be removed by a search engine. WHY? If a user searches for 'hotels in Hong Kong' and discovers your website that sells watches, it reflects badly on the searc engine - a search engine's business is all about returning RELEVANT CONTENT.
Regards,
Senthilkc
Search Engine Optimization SEO Trends in 2010
Online market is growing rapidly and it will continue to grow in much more better way in 2010. As all of us know, there is a huge contribution of search engines mainly of Google in online marketing. Websites which tops in Google ranking will undoubtedly get huge volume of visitors to the websites than the other sources. Only way to top the search engines is Search Engine Optimization (SEO).
It is likely to be a question in SEO expert’s mind that it is reliable to continue with current SEO strategy in order to rule the search rankings or there will be some dramatic changes in Google’s algorithm for improved search engine results. In fact, the Google has already began to show some variation in ranking with some hard to solve formulas for SEO masters.
Some of the notable variation in Google search results in 2010 will be:
* Geo location of any search query:
Google search engine algorithms may pay more attention geo location of any search query. That means search results in Google.com may vary in USA and UK. The variation of results may vary upon competition of querying keyword. Means higher the competition, higher the variation.
* Great role of Social Media and Social Networking:
Social media and social networking sites like FaceBook, Twitter will also have some noticeable impact on search engine results in 2010. It does already have some talk to include twits from the twitter in search engine results. So it’s time to include social media optimization as one of the search engine optimisation SEO strategies for SEO companies.
* Back-links from Low PR and Irrelevant websites:
Yes. This point is directly pointing to directory submissions, link farms and reciprocal link exchanges. Google is very smart and getting more and more smart and hard with spammers. Continuous back-links from low PR and irrelevant websites may really hurt your rankings. It’s also useless to use two-way (reciprocal) or three-way link exchanges in an order to improve rankings. Google is having the number of heads with PhDs and for them it is not hard to find two-way or three-way links.
* Google will no more equal to Search Engine:
Yes. After dominating nearly a decade, Google is now facing very tough competition in search engine market with rivals like Yahoo and Bing. Even though Yahoo is not as much effective as Bing because Bing is really giving some very good and relevant results in compare to Yahoo. In 2010, Google will definitely have to face some great challenges from Bing. In addition, if Yahoo/Bing partnership will come into reality than it would be biggest search engine revolution in the decade.
* Some other small but important factors:
Page load time, bounce rate, domain age would remain some other factor which may gain some importance in search engine results of Google. Google has already announced that page load time would be a factor in search engine result pages, to give user improved and fast loading websites in search results.
Search engine market is developing quickly. So you can expect some exciting and new trends to emerge for search engine optimisation SEO industry in 2010. It’s been time to change your online marketing strategies as New Year begins with some more stirring market trends and techniques. It is advisable to left those SEO services company which are using old-age SEO strategies in order to give higher search engine rankings. Get some advice from expert SEO consultancy in an order to step forward in highly competitive market. Finally, it’s time to get smarter with new trends and technology in 2010.
Author is well known search engine optimization expert and owning a website for quality search engine optimisation services. Come into touch with such organic SEO services provider firm in order to start the successful online business.
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Regards,
Alleshopz.com
Senthilkc
It is likely to be a question in SEO expert’s mind that it is reliable to continue with current SEO strategy in order to rule the search rankings or there will be some dramatic changes in Google’s algorithm for improved search engine results. In fact, the Google has already began to show some variation in ranking with some hard to solve formulas for SEO masters.
Some of the notable variation in Google search results in 2010 will be:
* Geo location of any search query:
Google search engine algorithms may pay more attention geo location of any search query. That means search results in Google.com may vary in USA and UK. The variation of results may vary upon competition of querying keyword. Means higher the competition, higher the variation.
* Great role of Social Media and Social Networking:
Social media and social networking sites like FaceBook, Twitter will also have some noticeable impact on search engine results in 2010. It does already have some talk to include twits from the twitter in search engine results. So it’s time to include social media optimization as one of the search engine optimisation SEO strategies for SEO companies.
* Back-links from Low PR and Irrelevant websites:
Yes. This point is directly pointing to directory submissions, link farms and reciprocal link exchanges. Google is very smart and getting more and more smart and hard with spammers. Continuous back-links from low PR and irrelevant websites may really hurt your rankings. It’s also useless to use two-way (reciprocal) or three-way link exchanges in an order to improve rankings. Google is having the number of heads with PhDs and for them it is not hard to find two-way or three-way links.
* Google will no more equal to Search Engine:
Yes. After dominating nearly a decade, Google is now facing very tough competition in search engine market with rivals like Yahoo and Bing. Even though Yahoo is not as much effective as Bing because Bing is really giving some very good and relevant results in compare to Yahoo. In 2010, Google will definitely have to face some great challenges from Bing. In addition, if Yahoo/Bing partnership will come into reality than it would be biggest search engine revolution in the decade.
* Some other small but important factors:
Page load time, bounce rate, domain age would remain some other factor which may gain some importance in search engine results of Google. Google has already announced that page load time would be a factor in search engine result pages, to give user improved and fast loading websites in search results.
Search engine market is developing quickly. So you can expect some exciting and new trends to emerge for search engine optimisation SEO industry in 2010. It’s been time to change your online marketing strategies as New Year begins with some more stirring market trends and techniques. It is advisable to left those SEO services company which are using old-age SEO strategies in order to give higher search engine rankings. Get some advice from expert SEO consultancy in an order to step forward in highly competitive market. Finally, it’s time to get smarter with new trends and technology in 2010.
Author is well known search engine optimization expert and owning a website for quality search engine optimisation services. Come into touch with such organic SEO services provider firm in order to start the successful online business.
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Alleshopz.com
Senthilkc
New Trends in Search Engine optimization
New Trends in Search Engine optimization
The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement.
The biggest recent shift in the industry is the steady erosion of Google’s dominance over the past eight months. In mid-July, the SEO community started to notice subtle changes in Google’s ranking algorithm. At that time, Google had an absolute lock on the search engine world with some form of involvement in over 76% of all searches conducted globally. By the time Google released its infamous "Florida Update" in mid-November, Google’s lock-hold was slipping. At that time, Google was the main listings provider for a host of Internet properties including the gigantic search-portal Yahoo!. That changed recently when Yahoo discontinued their relationship with Google in place of their in-house database, Inktomi. With the loss of distribution through Yahoo!, Google now fuels approximately 48% of all search traffic, with the bulk of the remainder split between Yahoo and MSN, both of which are currently fed by Inktomi. (Please note: Yahoo will be moving away from Inktomi in mid-April in favour of their own paid-inclusion database.) While Google continues to enjoy a higher viewership than any other search tool, it has lost a great deal of distribution power since being dumped by Yahoo!. The bottom line here is that there are now three major search engines as opposed to just one and SEO strategies need to change to meet the new environment. Last year, clients were strictly concerned with Google rankings, knowing full well that good Google rankings were a sure-fire ticket into Yahoo. SEO-Reaction: This year, SEOs will need to concentrate on a mixture of strong-keyword enriched copy in order to please Inktomi, along with a well thought-out link-building campaign to please Google. The re-emergence of Yahoo and MSN as serious players in the search industry is beneficial to advertisers and webmasters as competition and the corresponding increase in consumer choices tend to produce better products and services in the long run.
Bigger, Better, Undercut&ldots;
The validity of the truism about competition driving innovation and producing better products and innovations is demonstrated by the number of new services and innovations introduced over the past twelve months. Search is becoming far more technical and, in many ways, far more specific. Localization and personalization are two of the new common buzzwords in Internet marketing. Localized search results promise increased relevance to the searcher by delivering search results from sources within a reasonable traveling distance such as a postal/zip-code or telephone area-code. Personalized search results promise listings based on specific interests or behaviours of the individual searcher, or the computer used to conduct the search. An early example of a search tool designed to deliver personalized Eurekstersearch results is Eurekster. Eurekster bases it’s results on two major factors. The first is the user’s personal behaviour. The second is the behaviour of friends and others belonging to a social or work grouping. The basic idea is that groups share common interests. Weighing a search-query by those interests may produce better, more personalized search results. SEO-Reaction: In order to adapt to these two innovations, website marketers and SEOs will need to add highly specific elements to a client’s website such as geo-specific metatags and text, and corporate identifying information such as full street addresses and telephone numbers. Website marketers will also need to add features to websites making them more useful to individual searchers such as newsletters, local-promotions and blogs to make their site relevant to specific users in order to present a level of personalized attention that will keep viewers coming back, or at least keep the client’s website in the minds of search engine users.
The big three are using these and other features to try to undercut each other’s level of service offerings, including blogging, news aggregators, email and instant-messaging, and a whole host of tool-bars. It is only a matter of time until someone introduces a new technology or search tool that "re-invents" the way we relate to information retrieval. Both IBM and MSN are developing deep-crawling spiders that will certainly expand the scope of search. IBM is developing the Webfountain tool and MSN is slated to release its new search tool based on the coming Longhorn operating system. These tools will include Excel sheets, Word docs, emails, and other documents found on a hard drive that a user has viewed, in search results for that specific user.
Evolution or Bust
Over the past three years, search engine marketing has become the fastest growing advertising medium in the world. New SEO firms are emerging and established SEO firms, like StepForth are growing rapidly. Website owners and webmasters are advised to shop around before choosing an Internet marketing provider. Check out several SEO websites and compare service offerings. Ask serious questions and don’t be afraid to challenge an SEO’s knowledge of the environment. With change comes confusion and we are noting a number of new firms playing on that confusion in order to see short-term gains. A new company in our area will take $200 from clients in order to add their URL to an automated submitter. As difficult as it may be to believe, there are still millions who fall for that old, "better living through automation" argument. Another pitfall to watch out for is hiring a company that is not prepared to evolve their services to meet new technical innovations. As the search world changes, good, honest SEOs are prepared to adapt and tell their clients exactly how that evolution will take place and why.
Regards,
Senthilkc
The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement.
The biggest recent shift in the industry is the steady erosion of Google’s dominance over the past eight months. In mid-July, the SEO community started to notice subtle changes in Google’s ranking algorithm. At that time, Google had an absolute lock on the search engine world with some form of involvement in over 76% of all searches conducted globally. By the time Google released its infamous "Florida Update" in mid-November, Google’s lock-hold was slipping. At that time, Google was the main listings provider for a host of Internet properties including the gigantic search-portal Yahoo!. That changed recently when Yahoo discontinued their relationship with Google in place of their in-house database, Inktomi. With the loss of distribution through Yahoo!, Google now fuels approximately 48% of all search traffic, with the bulk of the remainder split between Yahoo and MSN, both of which are currently fed by Inktomi. (Please note: Yahoo will be moving away from Inktomi in mid-April in favour of their own paid-inclusion database.) While Google continues to enjoy a higher viewership than any other search tool, it has lost a great deal of distribution power since being dumped by Yahoo!. The bottom line here is that there are now three major search engines as opposed to just one and SEO strategies need to change to meet the new environment. Last year, clients were strictly concerned with Google rankings, knowing full well that good Google rankings were a sure-fire ticket into Yahoo. SEO-Reaction: This year, SEOs will need to concentrate on a mixture of strong-keyword enriched copy in order to please Inktomi, along with a well thought-out link-building campaign to please Google. The re-emergence of Yahoo and MSN as serious players in the search industry is beneficial to advertisers and webmasters as competition and the corresponding increase in consumer choices tend to produce better products and services in the long run.
Bigger, Better, Undercut&ldots;
The validity of the truism about competition driving innovation and producing better products and innovations is demonstrated by the number of new services and innovations introduced over the past twelve months. Search is becoming far more technical and, in many ways, far more specific. Localization and personalization are two of the new common buzzwords in Internet marketing. Localized search results promise increased relevance to the searcher by delivering search results from sources within a reasonable traveling distance such as a postal/zip-code or telephone area-code. Personalized search results promise listings based on specific interests or behaviours of the individual searcher, or the computer used to conduct the search. An early example of a search tool designed to deliver personalized Eurekstersearch results is Eurekster. Eurekster bases it’s results on two major factors. The first is the user’s personal behaviour. The second is the behaviour of friends and others belonging to a social or work grouping. The basic idea is that groups share common interests. Weighing a search-query by those interests may produce better, more personalized search results. SEO-Reaction: In order to adapt to these two innovations, website marketers and SEOs will need to add highly specific elements to a client’s website such as geo-specific metatags and text, and corporate identifying information such as full street addresses and telephone numbers. Website marketers will also need to add features to websites making them more useful to individual searchers such as newsletters, local-promotions and blogs to make their site relevant to specific users in order to present a level of personalized attention that will keep viewers coming back, or at least keep the client’s website in the minds of search engine users.
The big three are using these and other features to try to undercut each other’s level of service offerings, including blogging, news aggregators, email and instant-messaging, and a whole host of tool-bars. It is only a matter of time until someone introduces a new technology or search tool that "re-invents" the way we relate to information retrieval. Both IBM and MSN are developing deep-crawling spiders that will certainly expand the scope of search. IBM is developing the Webfountain tool and MSN is slated to release its new search tool based on the coming Longhorn operating system. These tools will include Excel sheets, Word docs, emails, and other documents found on a hard drive that a user has viewed, in search results for that specific user.
Evolution or Bust
Over the past three years, search engine marketing has become the fastest growing advertising medium in the world. New SEO firms are emerging and established SEO firms, like StepForth are growing rapidly. Website owners and webmasters are advised to shop around before choosing an Internet marketing provider. Check out several SEO websites and compare service offerings. Ask serious questions and don’t be afraid to challenge an SEO’s knowledge of the environment. With change comes confusion and we are noting a number of new firms playing on that confusion in order to see short-term gains. A new company in our area will take $200 from clients in order to add their URL to an automated submitter. As difficult as it may be to believe, there are still millions who fall for that old, "better living through automation" argument. Another pitfall to watch out for is hiring a company that is not prepared to evolve their services to meet new technical innovations. As the search world changes, good, honest SEOs are prepared to adapt and tell their clients exactly how that evolution will take place and why.
Regards,
Senthilkc
seo latest trends
So what SEO techniques are you using? Are you using the latest techniques and are you aware the latest SEO trends? Do you have any idea what direction the search marketing industry is going? Unfortunately to keep up you must work hard to be educated on the latest direction the industry is moving.
All the big forces and even some of newest players are taking the industry in a new direction and if you are not keeping up the picture will become dull. What is becoming a major change in how people communicate on the internet?
The train has left the station did you get on board? The changes taking place are so fast you may only be aware of the SEO methods you use just don't work as well as they have in the past. The old methods of directing your customer via emotions to make a purchase just is not working like it used to. The direction we are moving today some of the old guys just may remember. The new business model today is moving in the direction of trust before a purchase is made.
Some may remember that a customer's trust had to be earned instead of assumed to insure getting a sale.
If you are keeping up with the game a new area that has left the station is the mobile search technology. We are headed for a huge growth in this area get onboard for huge opportunity.
Search marketing is moving in the direction of location based searches. Have you taken note of late that even Twitter has done the job of giving the axe to the old fashion spammy business model to prepare for location marketing that is coming. You can see this change coming at us very fast by the new phones hitting the market. Just look the new phones that know your exact location and the technology even knows all the places you are close to.
The location game is growing in leaps and bounds with all the things that can be done with the information. If you are following along you may already see this with Facebook and Twitter building their location marketing options. The train has left the station in the direction of location based marketing for the industry.
Are you Onboard Yet?
You do not have to look very hard to see all the mobile phone new additions the mobile application has already blasted off with the new applications. The major search industry is no longer just providing results for laptops and kids home and business computers. The search capability is now following you everywhere on the planet. You can download and application from your phone for many businesses to improve your visit experience for more efficiency.
Today's Marketing Strategy is Trust
Not really a new concept just one that has long been forgotten. Internet marketers that are not putting in the time to learn the changes in the industry will quickly be left behind. Trust will be the key to driving sales in the not too distant future online trust will be the answer to many companies success in getting the sale.
The ever changing industry of search engine marketing is moving at lightning speed to the future. The new technologies are descending on us almost every single day. The strange part is it is not going to slow down for you to catch up. The changes in SEO techniques are going to come faster and faster as time goes
Regards,
Senthilkc
All the big forces and even some of newest players are taking the industry in a new direction and if you are not keeping up the picture will become dull. What is becoming a major change in how people communicate on the internet?
The train has left the station did you get on board? The changes taking place are so fast you may only be aware of the SEO methods you use just don't work as well as they have in the past. The old methods of directing your customer via emotions to make a purchase just is not working like it used to. The direction we are moving today some of the old guys just may remember. The new business model today is moving in the direction of trust before a purchase is made.
Some may remember that a customer's trust had to be earned instead of assumed to insure getting a sale.
If you are keeping up with the game a new area that has left the station is the mobile search technology. We are headed for a huge growth in this area get onboard for huge opportunity.
Search marketing is moving in the direction of location based searches. Have you taken note of late that even Twitter has done the job of giving the axe to the old fashion spammy business model to prepare for location marketing that is coming. You can see this change coming at us very fast by the new phones hitting the market. Just look the new phones that know your exact location and the technology even knows all the places you are close to.
The location game is growing in leaps and bounds with all the things that can be done with the information. If you are following along you may already see this with Facebook and Twitter building their location marketing options. The train has left the station in the direction of location based marketing for the industry.
Are you Onboard Yet?
You do not have to look very hard to see all the mobile phone new additions the mobile application has already blasted off with the new applications. The major search industry is no longer just providing results for laptops and kids home and business computers. The search capability is now following you everywhere on the planet. You can download and application from your phone for many businesses to improve your visit experience for more efficiency.
Today's Marketing Strategy is Trust
Not really a new concept just one that has long been forgotten. Internet marketers that are not putting in the time to learn the changes in the industry will quickly be left behind. Trust will be the key to driving sales in the not too distant future online trust will be the answer to many companies success in getting the sale.
The ever changing industry of search engine marketing is moving at lightning speed to the future. The new technologies are descending on us almost every single day. The strange part is it is not going to slow down for you to catch up. The changes in SEO techniques are going to come faster and faster as time goes
Regards,
Senthilkc
Thursday, November 18, 2010
Tips for improving seo traffic
To include every Google SEO tip out there, a lot of time, typing and research would have to be done. However, if you are searching for a few helpful “on page” tips, you have come to the right place. The following will help you improve Google SEO on your website.
Keywords Outside of Content
For Google SEO, or any SEO for that matter, keywords should appear in more than just the main content. Website owners should include a main keyword in the site’s URL, title tag, and domain name. Priority keywords should also appear in the titles of articles and alternative text for images and photographs.
Pick Reliable Sites for Linking
Websites often contain links to other websites. When working with Google SEO, make sure your website only links to reliable, relevant websites that offer quality. Google has become very intelligent in how it indexes pages. Choosing a good link can boost your site’s position, but choosing a bad one can hurt it.
Proper Linking with Anchor Text
When linking a website, make sure the anchor text includes a relevant, appropriate description of the site being linked. This is reviewed for Google SEO and can impact how your site is indexed. The anchor text doesn’t have to be long and drawn out, but it should be accurate and descriptive so Google (and human readers) know what the site is about.
Update Often
Update your website content often. The new content will attract web crawlers and can improve your Google SEO. New content will also attract visitors and encourage return visits, especially if they are done regularly (such as daily, weekly, multiple times a week or even bi-weekly). Stick to a schedule and both Google SEO and human readers will come back for more.
Regards,
Senthilkc
Keywords Outside of Content
For Google SEO, or any SEO for that matter, keywords should appear in more than just the main content. Website owners should include a main keyword in the site’s URL, title tag, and domain name. Priority keywords should also appear in the titles of articles and alternative text for images and photographs.
Pick Reliable Sites for Linking
Websites often contain links to other websites. When working with Google SEO, make sure your website only links to reliable, relevant websites that offer quality. Google has become very intelligent in how it indexes pages. Choosing a good link can boost your site’s position, but choosing a bad one can hurt it.
Proper Linking with Anchor Text
When linking a website, make sure the anchor text includes a relevant, appropriate description of the site being linked. This is reviewed for Google SEO and can impact how your site is indexed. The anchor text doesn’t have to be long and drawn out, but it should be accurate and descriptive so Google (and human readers) know what the site is about.
Update Often
Update your website content often. The new content will attract web crawlers and can improve your Google SEO. New content will also attract visitors and encourage return visits, especially if they are done regularly (such as daily, weekly, multiple times a week or even bi-weekly). Stick to a schedule and both Google SEO and human readers will come back for more.
Regards,
Senthilkc
Seo tips & tricks to rule #1 position in search engine
(1) Initially add search engine friendly theme with less heavy images,java codes etc .Try to reduce code size as much as possible to maintain the speed factor as well.
(2) Install "All in SEO" Plugin".This plug-in are easily available online free of cost.
(3) You must configure and add Google Custom Search and Google Analytic Code to track the website traffic.
(4) Don't forget to add "alt tags" in banners or while posting a content, if it's difficult for you to solve this problem you can try "Custom Header" plug-in and enter HTML codes for each posts and pages.
(5) create search engine friendly URLS is very important part and that too helps to stand at a good position in to the search engines ranking.
(6) You should add your sitemap 'sitemap.xml" file to webmaster tools such as Google,Yahoo and MSN ,to crawl the URL on regular basis by the crawler.
(7) Don't miss to add archive section with in your website because new visitors love to read old posts written in your blog.
(8) Add and activate "Recent post" plugin . This plugin helps to retrieve a list of the most recent post for your visitors
(9) Add "Google Sitemaps" to the plugin folder and activate . Set write access to the root server and then go to options >>
Google sitemap and then click "Build sitemap manually" link and this creates site map and as you add new post xml file gets updated automatically with new posts URL.
(10) Register to Feedburner and add your post RSS feed to Feedburner and create an option in the blog for your readers to subscribe your posts and when you make a post, then th reader will be sent mail or noticed through browser about your new posts
Regards,
Senthilkc
(2) Install "All in SEO" Plugin".This plug-in are easily available online free of cost.
(3) You must configure and add Google Custom Search and Google Analytic Code to track the website traffic.
(4) Don't forget to add "alt tags" in banners or while posting a content, if it's difficult for you to solve this problem you can try "Custom Header" plug-in and enter HTML codes for each posts and pages.
(5) create search engine friendly URLS is very important part and that too helps to stand at a good position in to the search engines ranking.
(6) You should add your sitemap 'sitemap.xml" file to webmaster tools such as Google,Yahoo and MSN ,to crawl the URL on regular basis by the crawler.
(7) Don't miss to add archive section with in your website because new visitors love to read old posts written in your blog.
(8) Add and activate "Recent post" plugin . This plugin helps to retrieve a list of the most recent post for your visitors
(9) Add "Google Sitemaps" to the plugin folder and activate . Set write access to the root server and then go to options >>
Google sitemap and then click "Build sitemap manually" link and this creates site map and as you add new post xml file gets updated automatically with new posts URL.
(10) Register to Feedburner and add your post RSS feed to Feedburner and create an option in the blog for your readers to subscribe your posts and when you make a post, then th reader will be sent mail or noticed through browser about your new posts
Regards,
Senthilkc
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