Website traffic is the lifeblood of any online business. In fact, without traffic your website is as good as dead. Web traffic comes in many shapes and sizes and QUALITY is by far the most important thing that should be on your mind right now. While “free” SEO traffic is nice, it takes forever to get it and playing the SEO game is definitely not an easy one. If you buy web site traffic then you get it instantly – which is why is so popular and so powerful.
Buying web traffic can be the quickest and most profitable thing you will ever do for your online business, BUT if you don’t know what you are doing you will burn out and probably lose a lot of money. The most important words in paid traffic is Return On Investment (ROI). Since you pay for the traffic it has to return a profit. Paid traffic is just too expensive to just use for branding purposes.
If you ant to buy web site traffic you have so many options and sources of traffic to choose from. Which one is better and where should you start? Lets quickly look at some of the main sources of paid traffic:
Pay Per Click:
This is by far the highest quality traffic because it comes from highly relevant searches. Google Adwords, Yahoo Search Marketing and Bing offer PPC programs that allows you to buy advertising space based on keywords. You pay “per click” and all 3 these major search engines have a TON of traffic available to virtually any audience anywhere in the world.
Media Buys:
Media buys is all about buying banner space on websites. Although Google Adwords allows you to buy banners on its Adsense network, there are hundreds of Media Buyers out there. You usually buy banner space on a CPM (cost per million impressions) basis where you pay for the amount of times your banner gets viewed and NOT per click. Most high traffic websites have media buys available and the great thing about this is that you can pick and choose the websites (and the audience) you want to advertise on.
CPV Traffic:
CPV stands for “cost per view” and its one of the hardest traffic sources to see good return. The payoffs can be ginourmous though as there is a lot of traffic available. CPV traffic is usually full page ads that gets served to users who have software installed on their computers. Many see it as “spyware” but there is a very definite distinction and the most reputable CPV traffic sources like TrafficVance are definitely not spyware.
Mobile Advertising:
This is the latest trend in advertising and if you want to buy web site traffic from mobile users then this is the way to go. With mobile phones becoming more and more powerful its basically like little computers and users spend a lot of time surfing the web on their mobile phones. Google recently acquired AdMob – the biggest mobile phone advertising network which a good indication of how serious this traffic source will become in the future.
