Reasons Behind the Failure of the SEO Projects!

Well, I am working in the field of Search Engine Optimization from last six years. I have worked for many projects, some of the projects were from United States and some of them were from Germany too. These days I am working for an Indian business site too, and I am really pleased that this company is really doing fine as far as the returns is concerned.

For this company, which is an Immigration Consultancy firm, I am using Pay Per Click programs of Google, which is known as Google Adwords, and Directads, a PPC program of Linkedin. Also, I am using all the ethical search engine optimization techniques to increase the number of visitors and clients for the companies website.

I am happy to see the return which we are getting from the optimization of the website of the company. Slowly-slowly the visitors increased, while simultaneously the Alexa Rank of the website too improved. With time, we achieved the targets set by the company and the credit goes to the team work.

I was wondering why all other search engine optimization projects did not return that much result as expected by the clients. Let me tell you a few facts, on the basis of my own experience.

The very first reason behind the failure of the SEO projects is too much of expectations. If you ask me I have seen many a clients who want there website to get listed on the first page of Google for a particular keyword, that too within a few days only. These types of clients are really difficult to handle. Let me tell you that it is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website.

Well, natural search engine optimization takes times to reach to the top of the SERP. Well in my honest opinion a SEO is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO is that person who can understand the needs of the client. He can be able to bring all the positive changes on the websites.

Second reason why many SEO projects fail is actually the communication gap between the client and the SEO. Many a times a client is really unable to understand what the SEO is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting a SEO then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results.

Well it is also true that there are many SEO who don’t even know the basics of SEO, handing over the project under the guidance of these types of people is really dangerous. Before choosing an SEO you should need to understand weather your SEO understands the basics of the SEO or not? If not, then you should not hand over your website to him. It will damage your site for long run.

Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resource to them. Absence of proper resources, like contents, tools, etc. did not bring much needed results and then the client will blame the SEO for the poor performance.

These days website is one of the most important marketing tool and you need the perfect SEO who can properly help you to utilize this resource. Thus, always choose a SEO wisely and see the difference