SEO/SEM produces unbelievable results in increasing web site traffic. To be successful, SEO has to be included in the marketing plan and here's how to do it.
This article is one is a series of articles exploring the importance and the use of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Earlier articles looked at what SEO/SEM is, how it is used, the history and the successes and the do’s and don’ts of employing SEO/SEM strategies.
In this submission, building SEO/SEM techniques into the marketing plan is detailed. SEO is a vital and powerful tool used to drive traffic to web sites in efforts to build an effective (resulting in sales) web presence. A detailed and written marketing plan is key to any marketing department and including SEO/SEM in that marketing plan helps ensure greater success SEO implementation and for marketing activities overall.
Making SEO Part of Marketing Plan
Aaron Geh, Vice President of Sales and Marketing of The Karcher Group, a full-service web design company in North Canton, Ohio that develops, markets and hosts web sites and has worked with SEO since 2000, says, “There is a shift in marketing dollars being spent for online marketing and away from traditional marketing. Companies are more conscious of what they are doing online and it is getting more competitive. Companies are aware of the fact they need to show up in the top of the searches. SEO strategies will always be part of the marketing initiative.”
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